The name BENSIO, a delightful pun in Min Nan dialect, bears profound implications, embodying a profound reverence and affection for Chinese ceramic art. In Chinese it means "本烧" (Běn Shāo) — "the essence of firing." It carries a dual meaning: on one level, it celebrates the primal beauty born from clay, fire, and glaze, honoring Dehua's thousand-year tradition of letting the kiln speak for itself. On a deeper level, "本" speaks to staying true to one's original heart — the unwavering commitment to craft ceramics with integrity, quality always above all else.

Quanzhou, a pivotal starting point of the Maritime Silk Road, has not only witnessed centuries of bustling commerce but also nurtured a unique Min Nan culture. Just up the road lies Dehua, the world-renowned "Capital of Ceramics." Here, JONSHIN — the corporate brand of Fujian Dehua JONSHIN Ceramics Co., Ltd. — channels this heritage through over 1,000 meticulously crafted ceramic and bakeware products. JONSHIN provides the manufacturing excellence and trust, while BENSIO carries the soul: a product brand dedicated to the art of the kiln, the raw nature of ceramics, and the unshakeable principle that quality comes first.

Together, they draw upon the depth of this cultural heritage: JONSHIN as the foundation, BENSIO as the expression — weaving the heart of Chinese ceramics into every piece that reaches the world.